Northern Quarter
Northern Quarter brochure and identity for the Brand Union, a large established department store here in Dublin called Arnotts, who were redeveloping their store and creating a brand new shopping area and surrounding environment. An eye catching brochure and identity for the new scheme was called for, titled Northern Quarter. The brochure contained an overview of the store, the area, various maps, cad drawings and lifestyle shots. We felt the elements were quite disparate in style so developed a font based on the idea of mapping and scaffolding. This would then be used in an illustrative manner to bring everything together, it was also used to create a sense of ambiguity and theatre. The font was used as headlines and as a pattern on the front that was debossed and foiled into a beautiful tactile gf smith stock called Pergrina ruby red, a metallic paper that looks like a christmas bauble. All in all, great fun to do.
