Akara
Creating an Irish beauty brand for an Asian market. Our immediate focus was to deliver a brand that promoted a premium product range to beauty professionals. Naming involved having a strong Irish foundation with both Akara (masterbrand) and Cara Croí (product range) evoking friendship. A core principle of the company being education, partnership and guidance for its clients. We created a cohesive identity and visual system that evokes a fashion forward brand that is 'shaping beauty', across all communications from bottle design, beauty catalogues to branded environment.
