We were commissioned to rename and rebrand St. Patricks and ESB Members Credit Union. As Irelands second-largest credit union they had incorporated other Credit Unions into the fold, they needed a new name to unite their 22,000 diverse members and to reach out to a new audience. Savvi brings a new approach more personal approach to financial services. We needed to bring their difference to life in a rich engaging way across every touchpoint, from branches to booklets, uniforms to loan forms, Savvi is fresh, friendly and future focussed.
