Colortrend

Following a brand strategy review with Bradley McGurk, we had the opportunity to rebrand Colortrend. With the previous design spanning 25 years, Irish paint manufacturer, Colortrend, realised it was about time for a major rebrand. The entire brand needed repositioned to include the identity and visual language, packaging for all it’s product ranges, brochures, livery and signage. Women are a key customer for Colortrend’s mainstream ranges. A feminine tactile approach needed to be adopted for these products, as did a quality look and feel to reflect Colortrend’s higher market price. Builders and tradesmen also amass a big audience for its woodcare and primer ranges. These products therefore needed to have masculine appeal. SOLUTION • A contemporary yet classical identity that will stand the test of time • An icon system for the mainstream ranges aimed to a feminine audience • The masculine products feature strong colours and robust typography. The current sales are testament to how the rebranding has performed.

Colortrend Paints
Brand Overhaul

Women are a key customer for Colortrend’s mainstream ranges. A feminine tactile approach needed to be adopted for these products, as did a quality look and feel to reflect Colortrend’s higher market price.

Builders and tradesmen also amass a big audience for its woodcare and primer ranges. These products therefore needed to have masculine appeal.

Solution

The current sales are testament to how the rebrand performed.

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