We created a book for athletes and tri-athletes, the book looked to inform the benefits of using Udo's products as part of a fitness regime and recovery program. As selection of athletes shared their own tips and advice and how they built the products into their own regime. The book contained a lot of scientific fact and detail which we broke down to make it easy to read, follow and engage with and we took the approach of celebrating and heroing each athlete contained within, to create an iconic look and feel.
